Experiential Marketing

Bringing Brands to Life

Trade Marketing

Understanding the Consumer Journey

Shopper Marketing

Influencing Purchase Behavior

Word-of-Mouth

Building Brand Passionates

Social

Creating a Connected Platform of Engagement

Integration

Influencing Purchase Behavior

What we do

We create clear, differentiated and engaging brand experiences that help consumers understand brands better.

The experiences we create consider the consumer and buyer every step of the way. We look at the link between their behavior and their touch points, between their path to purchase and their emotional journey.

Our approach not only generates revenue for the brands, but also builds relationship with the target market. By looking at things from the consumer’s eyes, we get a better understanding of where, how and why they buy what they buy

We understand the power of meaningful interactions in triggering recommendations and creating real, believable, and passionate brand advocates.

We help brands create a robust platform for social interaction. Our collaborative approach to every experience gives consumers a sense of ownership that ensures sustained conversations.

Integration goes beyond creating presence across all hosts of available channels. Our approach assigns specific functions to every medium to ensure a more meaningful involvement.

  • Experiential
  • Trade
  • Shopper
  • Word of
    Mouth
  • Social
  • Integration
  • Experiential
  • Trade
  • Shopper
  • Word of
    Mouth
  • Social
  • Integration

We create clear, differentiated and engaging brand experiences that help consumers understand brands better.

The experiences we create consider the consumer and buyer every step of the way. We look at the link between their behavior and their touch points, between their path to purchase and their emotional journey.

Our approach not only generates revenue for the brands, but also builds relationship with the target market. By looking at things from the consumer’s eyes, we get a better understanding of where, how and why they buy what they buy

We understand the power of meaningful interactions in triggering recommendations and creating real, believable, and passionate brand advocates.

We help brands create a robust platform for social interaction. Our collaborative approach to every experience gives consumers a sense of ownership that ensures sustained conversations.

Integration goes beyond creating presence across all hosts of available channels. Our approach assigns specific functions to every medium to ensure a more meaningful involvement.

Updates

Feast of Colours: A Gustatory Treat for the Soul

Colours, the living magazine channel, brought in multi-awarded chef, restaurateur, author and winner of The Next Iron Chef Season 4, GEOFFREY ZAKARIAN, for a dinner gala held at the Sofitel

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Feast of Colours: A Gustatory Treat for the Soul

Colours, the living magazine channel, brought in multi-awarded chef, restaurateur, author and winner of The Next Iron Chef Season 4, GEOFFREY ZAKARIAN, for a dinner gala held at the Sofitel Philippine Plaza in cooperation with the Philippine Disaster Recovery Foundation (PDRF) for the benefit of typhoon Haiyan victims.

The superstar chef created an East Meets West menu that featured FIVE COURSES INCLUDING FILIPINO FAVORITE ADOBO served to OVER 600 OF THE COUNTRY’S WHO’S WHO in business, government and the media.

Filipinos, who are known to be food lovers and fans of cooking shows, finally had their fill of gustatory treat for the soul as the event featured carefully crafted creations by Chef Zakarian—some of which, the superstar chef himself demonstrated.

The Philippine Philharmonic Orchestra provided soothing music while Broadway and West End veterans Robert Seña and Isay Alvarez-Seña capped the night’s entertainment with musical theater hits.

Bringing Brands to Life

By Josser Quilendrino, Creative Director of EXCITE Inc. (The following article has been published on Adobo Magazine and the Philippine Star) Link: http://www.philstar.com/business-usual/2014/02/24/1293701/bringing-brands-life The business of bringing brands to life through

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Bringing Brands to Life

By Josser Quilendrino, Creative Director of EXCITE Inc.

(The following article has been published on Adobo Magazine and the Philippine Star)

Link: http://www.philstar.com/business-usual/2014/02/24/1293701/bringing-brands-life

The business of bringing brands to life through engaging experiences has never been more exciting. Consumers are slowly appreciating the value of real and personal connections with brands, thus, are looking for more meaningful interactions.

The widespread adoption of technology has paved the way for numerous creative and innovative solutions and accelerated ways to crack ideas, monitor and track effectiveness, and analyze results.

These changes present great challenges to activation agencies and professionals. Not only will they determine the quality of ideas and executions but also profoundly impact the role we play in this highly competitive industry.

We pulled together some of the biggest trends and innovations to look out for in 2014:

  • All for the good

With great transparency comes greater accountability. Technology has put consumers in a relatively better position to know more about brands. They actively research to understand brand positions on issues relevant to them. They compare quality and prices. They are always on the look out for brands that share their passions and interests.

Presentation of value is vital in addressing this consumer attitude. Every event must communicate the purpose a brand shares with its consumers. Every experience must be built toward encouraging trust. These efforts may not immediately lead to sales but will surely go a very long way.

  • Tech-savvy experiences

The use of technology in creating brand experiences will be more pronounced this 2014. Wearable and ultra-portable computing devices will make their way to live events from readable bracelets, augmented reality, to NFC technology and face recognition. All these innovations will result in hyper-targeted invitation lists and registration check-ins, more dynamic ways of mining consumer profiles, feedback and sentiments, increased interactivity, and real-time engagement analytics.

  • Collaboration makes you king

Crowd-sourcing, crowd-sharing and user-generated contents remain to be the de rigueur for consumer engagement but this year, collaboration will be taken a notch higher. With immense data, knowledge and stratification of their target audience, buyers and consumers, coupled with an ever-decreasing advertising and activation budget, brands and institutions will find it more acceptable to form alliances and create collaborative or complementary campaigns to target specific market groups.

The success of campaigns like “Wear Happiness” by Coca-Cola and Bench and SMART’s multi-awarded “TXTbook” in partnership with the Department of Education highlights the value of finding like-minded brands and institutions to champion your cause. This year, expect more ideas that celebrate partnership and collaboration.

  • Relevant and consistent multi-channel experiences

The explosion of available media has made consumer attention harder than ever to come by. To cut through the clutter, careful selection and integration of relevant channels must be ensured. This requires thorough understanding of the various functions of every channel across all phases of involvement.

For 2014, the use of event-specific websites and apps will increase to target the ever-connected consumers. These platforms will not be limited to promoting the activity or encouraging attendance. They will be transformed into more dynamic and robust ecosystems for sustainable participation.

We also expect to see mobile as a key part in the engagement strategy. The increase in network connection speed and introduction of new gadgets and devices will make the use of mobile an important part of every event marketing mix. A number of mobile-driven activation campaigns have already been introduced, but a much pervasive use, optimization and integration of this channel can be expected.

  • Metrics matter

We cannot know what we cannot measure. With the availability of a variety of event planning tools and programs to measure effectiveness and efficiency of every campaign, defining the success of an engagement solely based on sales and attendance will be a thing of the past. Real-time data collection in every event will yield real-time analytics that will help us measure engagement over periods of time. We will be able to identify the spots where merchandising needs deployment, generate leads, drive event traffic, or even move the needle on the quality of interaction and engagement.

Josser Quilendrino is the creative director of Excite Inc. Excite is one of the country’s most trusted names in brand activations.

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Our Work

Smart iPhone Launch

iPhone 4S Launch An overnight campout featuring international DJ Lupe Fiasco, and Germaine Dupre. iPhone 5 Launch 10 simultaneous midnight countdown events in key venues nationwide with DJ of international

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Smart iPhone Launch

iPhone 4S Launch

An overnight campout featuring international DJ Lupe Fiasco, and Germaine Dupre.

iPhone 5 Launch

10 simultaneous midnight countdown events in key venues nationwide with DJ of international pop group LMFAO.

- Thousands of people attended
- Hundreds of new subscriptions and sign-ups generated
- Trending topic on social media for almost 24 hours
- Back-to-back Quill Awardee for special events

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SMART Bro Live and Loud

The Country’s First Interactive Concert Four of the country’s biggest rock icons in one never-before-seen concert that put SMART Bro users in control. Consumers collaborated with the artists by voting

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SMART Bro Live and Loud

The Country’s First Interactive Concert

Four of the country’s biggest rock icons in one never-before-seen concert that put SMART Bro users in control.

Consumers collaborated with the artists by voting for the songs they want to include in the playlist.
This resulted to a highly interactive concert experience streamed live online and watched by MORE THAN 5,000 VIEWERS.

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Smart Jump in Dance Off

The Biggest Inter-School Dance Challenge in the Country! Gathered more than 100 SCHOOLS AND UNIVERSITIES ALL OVER THE COUNTRY. Generated thousands of social media impressions. Increased the brand’s FB fans

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Smart Jump in Dance Off

The Biggest Inter-School Dance Challenge in the Country!

Gathered more than 100 SCHOOLS AND UNIVERSITIES ALL OVER THE COUNTRY. Generated thousands of social media impressions. Increased the brand’s FB fans Generated more than 25,000 NEW SUBSCRIBERS IN LESS THAN 3 MONTHS!

Excellence Awardee at 12th Philippine Quill Awards.

 

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Talk ‘N Text Anibersaya

Talk ‘N Text ‘Anibersaya’ once again proved that it is one of the most anticipated annual event covering 8 territories nationwide. With each leg capturing more than 5,000 ATTENDEES which generates

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Talk ‘N Text Anibersaya

Talk ‘N Text ‘Anibersaya’ once again proved that it is one of the most anticipated annual event covering 8 territories nationwide. With each leg capturing more than 5,000 ATTENDEES which generates sales beyond targets and a lasting relationship with the brand as it creates more ‘loyalistas’.

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Nestlé Fitnesse 14-Day Chalenge

A Healthier Way to Losing Weight We dared consumers to achieve their IDEAL BODY MASS INDEX WITHIN 14 DAYS, by replacing two meals a day with a bowl of Nestlé

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Nestlé Fitnesse 14-Day Chalenge

A Healthier Way to Losing Weight

We dared consumers to achieve their IDEAL BODY MASS INDEX WITHIN 14 DAYS, by replacing two meals a day with a bowl of Nestlé Fitnesse. Complete with educational modules, medical consultations, wellness exercises and tips to help them lose weight healthily, the campaign resulted to more than 800 lbs. lost. Hundreds of new brand ambassadors were created all willing to kickstart a healthier lifestyle.

 

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Nestlé Milo Marathon

One Record-Breaking Run Attracted over 40,000 RUNNERS, making it the largest running event in Philippine marathon history.   Images     

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Nestlé Milo Marathon

One Record-Breaking Run

Attracted over 40,000 RUNNERS, making it the largest running event in Philippine marathon history.

 

Images

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Samsung S3 Mini Launch

First Day Rush Introductory discounts, early bird perks, half-price deals and a slew of other coveted freebies were dished out creating one successful sales blitz that SOLD 1,095 UNITS, GENERATING OVER

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Samsung S3 Mini Launch

First Day Rush

Introductory discounts, early bird perks, half-price deals and a slew of other coveted freebies were dished out creating one successful sales blitz that SOLD 1,095 UNITS, GENERATING OVER 13 MILLION PESOS IN SALES.

Oishi O’Wow

Philippine’s First Crowd-Activated Party! We locked up three of the country’s biggest celebrities in three oversized vaults equipped with sound decibel meter. Shouting ‘O WOW!’ and tipping the meter gave

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Oishi O’Wow

Philippine’s First Crowd-Activated Party!

We locked up three of the country’s biggest celebrities in three oversized vaults equipped with sound decibel meter. Shouting ‘O WOW!’ and tipping the meter gave consumers the power to unlock not only the celebrities but also the party.

 

Images

oishi  oishi1  oishi2  oishi3

Datu Puti Jumbohalang Tambalan

The country’s most massive free refilling of TOYO and SUKA that helped save THOUSANDS of plastic bottles.   Images     

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Datu Puti Jumbohalang Tambalan

The country’s most massive free refilling of TOYO and SUKA that helped save THOUSANDS of plastic bottles.

 

Images

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Unilab Meets Ariba

The Rise of a New Corporate Star We created a fun and educational character called Billy Bilis to introduce Unilab’s new Cost Management System – Ariba. Dubbed as Unilab’s on-the-rise

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Unilab Meets Ariba

The Rise of a New Corporate Star
We created a fun and educational character called Billy Bilis to introduce Unilab’s new Cost Management System – Ariba. Dubbed as Unilab’s on-the-rise corpo-star, he made his presence known through several sightings on-ground and online that helped the entire organization understand the new system better.

His efforts led to 100% adoption of the new technology just one week after launch.

Cignal & TV5 Ad Congress Booth

Search for the CIGNAL & TV 5 Ad Congress Stars Two-storey pop-up TV studio equipped with a chromatic studio, editing suite and viewing area BUILT IN LESS THAN 7 DAYS!

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Cignal & TV5 Ad Congress Booth

Search for the CIGNAL & TV 5 Ad Congress Stars

Two-storey pop-up TV studio equipped with a chromatic studio, editing suite and viewing area BUILT IN LESS THAN 7 DAYS!

FEAST OF COLOURS

THE CHALLENGE: How do you bring together the country’s elite in one benefit gala dinner? THE SOLUTION: A benefit gala dinner hosted by world-renowned culinary great and restaurateur Iron Chef

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FEAST OF COLOURS

THE CHALLENGE:

How do you bring together the country’s elite in one benefit gala dinner?

THE SOLUTION:

A benefit gala dinner hosted by world-renowned culinary great and restaurateur Iron Chef Geoffrey Zakarian

THE RESULT:

OVER 600 OF THE COUNTRY’S WHO’S WHO attended the event to enjoy Iron Chef Geoffrey Zakarian’s East-meets-West 5-course dinner, highlighted by his own take on Filipino favorite adobo. The event, which also featured world-class performers such as Robert Seña and Isay Alvarez-Seña and the Philippine Philharmonic Orchestra, was able to raise a significant amount given to the Philippine Disaster Relief Fund.

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AGENCY OF THE YEAR AWARDS

THE CHALLENGE: How do you make an advertising industry awards show more interesting to a been-there-done-that audience?   THE SOLUTION: A burlesque-themed event dubbed the sexiest awards night EVER!  

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AGENCY OF THE YEAR AWARDS

THE CHALLENGE:

How do you make an advertising industry awards show more interesting to a been-there-done-that audience?

 

THE SOLUTION:

A burlesque-themed event dubbed the sexiest awards night EVER!

 

THE RESULT:

If witty were the new sexy, this event lived up to its billing as the sexiest awards night—EVER—as 300 OF THE MOST CREATIVE MINDS IN ADVERTISING graced the event in their sexiest attires to vie for and pay homage to the winners of the 14 AWARDS THAT MATTER.

5TH MVP OLYMPICS

THE CHALLENGE: How do you fuel the fire of 21 ultra-competitive companies in their annual sportsfest? THE SOLUTION: Put their MVP (Milestones, Victories and Pride) on the line to earn

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5TH MVP OLYMPICS

THE CHALLENGE:

How do you fuel the fire of 21 ultra-competitive companies in their annual sportsfest?

THE SOLUTION:

Put their MVP (Milestones, Victories and Pride) on the line to earn their “Tatak ng Tagumpay.”

THE RESULT:

THREE (3) WEEKS of competition participated in by 2,500 EMPLOYEES from 21 DIFFERENT COMPANIES under the Manny V. Pangilinan Group. The 5th MVP Olympics featured 26 MEDAL-BEARING SPORTING EVENTS capped off by 3 MAJOR SHOWS BACK-TO-BACK-TO-BACK—the Opening Ceremonies, the Talent Night and the Closing Ceremonies.

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 mvp1  mvp2  mvp3

ALL-STAR ALL-OUT PARA SA PINAS by EXCITE Cares

THE CHALLENGE: How can we help victims of Typhoon Haiyan? THE SOLUTION: We created an EXCITING event centered on a basketball game played by All-Stars who will go All-Out for

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ALL-STAR ALL-OUT PARA SA PINAS by EXCITE Cares

THE CHALLENGE:

How can we help victims of Typhoon Haiyan?

THE SOLUTION:

We created an EXCITING event centered on a basketball game played by All-Stars who will go All-Out for their basketball-crazy countrymen.

THE RESULT:

ALL-STAR ALL-OUT Para sa Pinas by EXCITE Inc.’s corporate social responsibility arm EXCITE Cares brought together friends from the basketball community and entertainment industry at the Yñares Center in San Juan—JUST 2 WEEKS AFTER THE CALAMITY. The A-TEAM (Athletes and Artists Team up for Emergency Action Mobilization) headlined by artist friends Jhong Hilario, Vhong Navarro, Billy Crawford, Zanjoe Marudo, Rayver Cruz and Jason Abalos and basketball star LA Tenorio composed the core of the two teams that went head to head in the exhibition game to raise funds and collect relief goods.

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  • smart-livemore
  • smart-bro
  • smart-prepaid
  • talkntext
  • nestle
  • nestle
  • samsung
  • oishi
  • datu-puti
  • unilab
  • cignal
  • colours
  • agency
  • mvp
  • excite cares

Our Team

Chairman

Gelo Serrano

“We are at another exciting juncture. We have embraced the need to create brand experiences centered on building relationship with the target market. It’s all about conversations, multi-channel exchanges, integration.”

Enthusiastic and with an eye for detail, the business-minded Gelo personifies the ideals of the company. Open-minded and focused, he constantly motivates the agency to live up to its name—EXCITE—to create excitement among our partner clients’ audiences. Combined with this is his healthy and well-grounded relationship with Filipino entertainers, athletes and celebrities—a network that serves as an advantage in favor of clients who want the most exciting deals possible within budget.

Managing Director

Icel Argana

“The challenge of bringing brands to life requires making the consumers experience the brand promise. It is through experience that they will understand the brand message. At Excite, every experience is memorable, measurable and builds brand equity.”

Icel has been on both the agency and client sides of the table, giving her unparalleled understanding of client-agency relationships. Earning her chops in two of the country’s largest agencies—Ace Saatchi and Saatchi and AMA DDB Needham—she is the formidable force that transformed the once small agency to one of the most trusted names in brand activation with more than 100 strong and dedicated employees.

Chief Operating Officer

Jet Cornejo

“With consumer attention becoming harder than ever to come by, meaningful experiences across relevant touch points remain to be every brand’s best tool in engaging the audience and ensuring favorable results.”

Jet is an experienced executive in end-to-end operation of business—from development and communication to sales, marketing and production. To complement his entrepreneurial spirit, he makes use of his extensive corporate background in sales and marketing Nestlé (Philippines, Japan and Vevey) and Jollibee Food Corp, as well as his learnings from being a businessman, customer, supplier, lecturer and consultant in EXCITE’s day-to-day business operations.

Account Management Director

Jopeng Jimenez

“Now, more than ever, we are empowered to understand our consumers – their needs, their profiles, their attitudes, their passions, who their friends are. It is never enough to simply identify who they are and what they do. We are equipped to dig deeper and get into their core to arrive at a genuine insight.”

Cultivating client relationships goes beyond good service, and Jopeng knows this all too well. She began her career working in a corporate environment as a Customer Service Head for a top bank, where she handled all its accounts. She joined the country’s biggest computer schools and became its Marketing Director, being an instrumental part in creating 10 franchises in a two-year span—an experience that led to her discovering her strength in Account Management and Brand Planning. She has been with the company since 2008.

teamimg

Creative Director

Josser Quilendrino

“Assigning an emotion to the experience humanizes the campaign. The brand message will come naturally once you’ve identified the emotion that matters most to your target audience. From this fertile ground of emotion you can cultivate and grow the brand story quite effortlessly.”

Josser worked as a freelance copywriter for various events and advertising agencies before taking on the role of Creative Director with EXCITE. With more than eight years of professional experience in advertising, activation and event management, as well as published and featured work in The Philippine Star and Adobo Magazine, Josser has spearheaded the Excite Way of Thinking, helping shape the company’s creative team into a powerhouse that produces effectively results-driven and engaging creative work.

Implementation Head

OJ Salubayba

“Flawless execution. Measurable results.”

OJ honed her production skills on the stage and behind it with the Cultural Center of the Philippines as well as television with GMA Network, to prepare her for a professional relationship with EXCITE dating back to 2003. Now, as EXCITE’s Implementation Head, OJ leads the company’s biggest department—a pool of project coordinators, event officers and project managers, all EXCITED to create engagements that are meant to EXCITE partner clients and consumers.

New Business Head

Ivy Sorreda

“The brand is the cornerstone of effective communications. And as clients’ partner, we need to deliver brand plans that are attuned to their business and to the pulse of the consumers.”

A dynamic accounts person, Ivy brings her passion for great work, results-driven attitude and good relationship-building talents in finding new business for EXCITE. She comes back to the company after 10 years, bringing with her a massive collective experience culled from advertising and PR work in both local (JWT and Adformatix) and international (Venus—Publicis Groupe, Mai Thanh Euro RSCG Worldwide and Masso Group) arenas.

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2ndFloor Phoenix Building, 33 Kamuning Road

Quezon City, Philippines 1100

+63-2-927-9112

© 2013 Excite, All rights reserved.

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contact-icon

2ndFloor Phoenix Building, 33 Kamuning Road

Quezon City, Philippines 1100

+63-2-927-9112

© 2013 Excite, All rights reserved.